Communications Tool Kit

The purpose of this Toolkit is to provide resources and guidance to our partners who join Florida Food Waste Prevention Week (FFWPW) to help them raise awareness and inspire behavior change to reduce food waste in Florida during the week of April 5-9, 2021.

For any questions or technical assistance, please email : contact@foodwastepreventionweek.com

This guide was created based on the California Food Waste Prevention Week Communications Guide developed by the Public Health Alliance of Southern California and the Nutrition Policy Institute, University of California, Agriculture and Natural Resources. View the original documents here.

 

1. Target Audiences are:

1) Your internal workforce to inspire them to engage in FFWPW Activities.

 

2) The general public interested in learning about FFWPW through social media messaging and news coverage. 

3) The broader professional networks of partnering organizations to encourage shared messaging and promote active engagement in FFWPW Activities

2. Prepare for Launch Day
 

  • Share Leadership Endorsement 

  • Issue an all-staff communication in writing (newsletter, blog or e-blast) announcing the week, the Food Hero Photo Challenge and The Pledge  

  • Share a video message with your workforce 

  • Issue a local press release about your organization’s food waste prevention efforts 

  • Place web banners on internal- and external-facing websites for the week 

  • Post social media messages related to the launch of the week. (see Daily Social Media Calendar below)

  • If today is your jurisdiction’s regular public meeting day, and elected officials will be issuing a local declaration, be sure to promote that activity on social media and to your workforce.

  • Display co-branded posters in public meeting areas

3. Advance Tasks to Complete

  • Schedule time with your organization’s leader to establish buy-in and support for FFWPW activities

  • Designate and orient staff best positioned to lead or assist coordination of Food Waste Prevention Week activities

  • Finalize the Leadership Endorsement on FFWPW

  • Schedule time with your Director or Department Head to tape a video message for the workforce

  • Secure space on public meeting agendas, as appropriate, to have elected officials formally proclaim or declare FFWPW in their jurisdiction during the week of April 5-9, 2021

  • Finalize the video script with organizational context, shoot the video message and make any final preparations for dissemination to the workforce

  • Obtain final organizational approval for social media messages to be posted throughout the week and task a designated staff member to post the messages and associated videos/ resources on public-facing platforms, as appropriate

  • Obtain final organizational approval for co-branding any print materials with your logo Arrange to print, disseminate and display co-branded poster for lobbies/public waiting spaces. Designate a staff member to coordinate distribution of the posters

  • Task a designated staff member to post approved co-branded images or web banners to internal and/or external websites, as appropriate

  • If your organization will issue a press release or engage local media outlets, finalize the press release to be issued before April 5, 2021.  Remember to identify a spokesperson to be ready to respond to any media inquiries.

5. Planning Schedule for Daily Events 

 

Please note the templates for messaging listed below are included in the Social Media Calendar. 

Day 1: April 5th - Official Organizational Launch What Food Means to Me? The Role of Food in Our Lives

  • Endorse or Declare Food Waste Prevention Week Issue All-Staff Communication      

  • Present the Food Hero Photo Challenge

  • Encourage pictures of our connection to food

  • Public messaging to Launch the Week – Highlight your connection to food

Day 2: April 6th - The Unintended Consequences of Food Waste

  • Encourage pictures of where food waste is happening

  • Public messaging about why food waste matters (environmental impacts)

Day 3: April 7th -  Prevention for the Commercial Sector
  • Encourage pictures of how people will prevent food waste away from home

  • Public messaging about why food waste matters (economic impact)

Day 4: April 8th - Prevention in Schools, at Homes, and Communities

  • Encourage pictures of how people can prevent food waste in their homes, schools, workplaces and communities.

  • Public messaging about community-level solutions

  • Public messaging about why food waste matters  ( social impact)

Day 5: April 9th - Keep it Going! Pick One Pledge

  • Pledge to take one action to reduce food waste

  • Public messaging to spark ongoing actions to reduce food waste in Florida

6. Advance Prep Overview and Timeline

Recommended completion by March 1, 2021  - One Month Prior 

  • Meet with your Agency Director or Department Head to establish buy-in and support for FFWPW activities. 

  • Schedule time with your Agency Director or Department Head to tape a video message for the workforce.  ( see template)

  • Designate and orient staff best positioned to lead, or assist with, coordination of FFWPW activities. 

  • Secure space on public meeting agendas, as appropriate, to have elected officials formally proclaim or declare FFWPW in their jurisdiction during the week of April 5th. 

Recommended completion by March 15, 2021  -  3 Weeks Prior

  • Obtain final organizational approval for co-branding any print materials with your logo. Arrange to print, disseminate and display co-branded poster for lobbies/public waiting spaces.
     

Recommended completion by March 29,2021  -  One Week Prior

  • Finalize a Leadership Endorsement on Food Waste Prevention Week. 

  • Finalize the video script with organizational context, shoot the video message and make any final preparations for dissemination to the workforce.  

  • Designate a staff member to coordinate distribution of co-branded posters. (optional)

  • Share Food Hero Photo Challenge with internal workforce

  • Share Proud to be a FFWPW Partner on social media, LinkedIn

 

Recommended completion by April 2, 2021 -  Last Business Day Prior 

  • Obtain final organizational approval for social media messages to be posted throughout the week and designate a staff member to post the messages and associated videos/ resources on public-facing platforms, as appropriate. 

  • Task a designated staff member to post approved co-branded images or web banners to internal and/or external websites, as appropriate. 

  •  If your organization will issue a press release or engage local media outlets, finalize the press release to be issued on April 5th.  Remember to identify a spokesperson to be ready to respond to any media inquiries.

7. Social Media Calendar  (Click here to download the full, interactive daily social media calendar and videos.)

  • Partners are asked to utilize their social media platforms each day this week to post shared messaging.   

  • All messaging from the calendar is available to repost by following #SavetheFoodFL . 

8. Co-Brandable NRDC Marketing Materials

 SaveTheFood Asset Customization Request Form - Download and complete this form to add your logo.

 

Campaign Posters Available - Click image to download.

 
 
 
 
 
 
 

SaveTheFood Campaign Web Banners - Click image to download.